Innovative TV media slot. During the wee hours, as soon as the “color bar” that announces the end of the programming starts, the agency will air the lettering for Ortobom (it’s a mattress factory) which reads: “Wanna sleep? www.ortobom.com.br”. The background for the lettering is the color bar itself.

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro
Art Director: Fernando Barcellos
Copywriter: Bruno Pinaud
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos